The Servepocalypse:
For those of us who eat, sleep and breathe the points game the news that American Express was killing the Serve card was a bit like hearing that they were going to have to amputate our right arm. In terms of easy avenues for manufacturing spend, the Serve card was indeed just as indispensable as our dominant hand. The ability to liquidate $5,000 per month in gift cards in a fairly easy way has long been the backbone for many people’s mileage earning strategy (myself included), especially when it enhances your usual spending to allow for higher rates of credit card churning.
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